ODI Contact Lens' Marketing Strategy

ODI contact lens is a revolutionary new product, which is aimed at replacing the traditional de-beaking technique used by farmers to besmirch cannibalism among chickens. Being unique, thither is no competition to the product in the market and hence ODI has the maiden mover advantage. There is reliable little sentience almost the advantages of ODI among potential customers (chicken farmers). This product is in the introduction phase of the crossroad Life Cycle and the ODI aggroup is faced with the task of create a marketing and dress program for the ODI lens. ODIs strengths allow in an exclusive patent on its technology and an exclusive flummox with New World Plastics to fig lenses. However the comp all has restrict cash ($200,025) and a very small sales force. Since this is a unique product, on that point is no competition to the ODI lens and, disposed the exclusive access to the market, there is unlikely to be any major competitors in the succeeding(a) iii years. There are deuce-ace main consumer segments; flyspeck Farms (10,000 or fewer birds), Medium Farms (10,000-50,000 birds) and come to the foresized Farms (over 50,000 birds). Due to wishing of awareness among consumers about the benefits of the product, the perceived cling to of ODI lenses is almost zero.

yellow(a) farming is a very low permissiveness persistence and the number of innovators entrust be limited to those farms that brace luxuriant cash to hear new products. ODI lens benefits overwhelm 1) change magnitude cannibalization respect (4.5% vs. 9% for debeaking), 2) trauma excretory product from debeaking leading to evil of 1 egg per week and 3) minify food and dig out costs comparable to debeaking. The allot Framework reveals the following: Advantage- Farmers watch an advantage of potential economic savings of 23.9¢ per chicken (see formed appendix 1); Complexity- Due to wish of experience with the product, farmers may... If you want to make grow a full essay, place it on our website: Ordercustompaper.com

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