Tobacco Giant 'Breaks Youth Code'

Tobacco giant breaks youth mark A British tobacco plant plant giant is breaking its own wandering formula top the sale of cig arttes to young pile in Africa. An probe for the BBC has tack evidence in Nigeria, Malawi and Mauritius of rules creation broken. In particular, it fix iodine cigarettes - which campaigners aver are attractive to young people - were being promoted and sold. The company involved, British American Tobacco ( toss), says it does not shape up the sale of wizard sticks. In Malawi, this London-based tobacco firm provided sponsorship for a music event, which was held at a locale that had no testicle age checks on the door. This breaks BATs own marketing code. Celebrities had also appeared at the music event wearing Embassy and wear out Mall brand goods. Chris Proctor, head of science and Regulation at BAT, was interviewed by the group of BBC Twos This World program. Mr. Proctor said the maneuver used by BAT circumvent bans on advertiseme nt and raise the visibleness of cigarettes in countries where doctors are warning of a potential pestiferous of skunk-related diseases.

WHO predicts smoking-related deaths in Africa will double inside 20 years Campaigners say that such events - which often get competitions offering lavish prizes - are succeeding in reservation cigarettes attractive in a country where less than 10% of the population smoke and where smoking is still considered taboo. BATs marketing code acknowledges that single cigarettes are oddly attractive to young people, who may not be commensurate to afford a consentient pack et of cigarettes. The company claims it does! not promote the sale of single sticks on this basis. Yet in Mauritius, BAT has distributed to shops to make it easier for them to sell single cigarettes. In Malawi and Nigeria, posters of BAT have been found characterisation single cigarettes and showing the outlay of a single cigarette. Children as young as 11 are found acquire the single cigarettes and are exploitation a...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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