Amazon.com Case study

INTRODUCTION: amazon.com was founded by Jeff Bezos in July 1994, after the former investment banker leftover New York for Seattle with the idea of creating an online bookstore. He launched the clear range the next July with the idea of change books to a mass auditory modality by the Internet. In many ways, Amazon.com is perhaps the alliance that is most close tied with the E-Commerce phenomenon. The Seattle, WA based company has vainglorious from a book seller to a virtual Wal-Mart of the vane selling products as diverse as Music CDs, Cookware, Toys and Games and Tools and Hardware. The company has in any case grown at a tremendous rate with revenues wage hike from about $cl million in 1997 to $3.1 billion in 2001. Amazon modify itself from a specialty retailer into an online shopping portal, winning a cue from auctioneer eBay, which set itself up as a mediator between buyer and seller. It started selling products from companies such(prenominal) as Toys R Us and T ar make it on its Web site. It added deal from smaller retailers in its zShops. And it competed directly with eBay through its Amazon Auctions. legitimate MISSION, GOALS, & STRATEGY: Amazon.coms mission is to leverage technology and aptitude to provide the best buying experience on the Internet. The purpose is for people to come to Amazon.

com, find whatever they want, discover things they didnt drive out out they wanted, and leave feeling like they cede a unfermented favorite place to shop. Amazon.coms ultimate goal is to be worlds most customer-centric company. Amazons current strategy is one of e xpansion through acquisitions and although t! hey have enjoyed some success with this approach it has yet to positively go the bottom line.. INTERNAL ANALYSIS: See abandoned IFEM Amazon is a really strong company internally with an IFEM score of 3.17. MANAGEMENT: Two factors... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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