Pringles - Meet the pringles

1. Executive Summary This selling plan provides a create verbally outline of the trends, consumer begs and market places in the snack industry and the instruction execution strategy Procter & adenylic acid; Gamble (P& antiophthalmic factor;A) plans to put into perform when launching a innovative harvesting extending on the modern Pringles line. The key success factors of this marketing plan are: * exploitation market for low-calorie (healthier) products and exotic tastes: -The market for healthier snack products, and in particular low-calorie products has great potential -The market for white potato chips is not youthful, yet has a strong customer demand for multi- plectrums and is and so open for expansion of new products -Younger generation has strengthened a strong snack-culture * Unique new product: -Introduction of a new exotic taste/image -Unique production process (calorie-free construction oil - Olestra) -Strong brand identity - production Line Uniq ue, tastes good, competitive price, and convenient * Management: -Management considerd, gigantic base of interests and knowledge -Extensive experience and success within snack product marketing In conclusion, the promotion and launch of the product line extension throw help meet the needs of customers, provide an additional choice in the Pringles portfolio and become a profitable venture for P&type A;G. 2. History and Product Line Established in 1837, The Procter & Gamble Company began as a small, family operated liquid ecstasy and candle company in Cincinnati, Ohio, USA.

Today, P&G markets more than 250 products to more than five billion ! consumers in one hundred thirty countries. 2000 A.G. Lafley becomes President and Chief Executive. Procter & Gamble and institutional affect Partners launch reflect.com, the first interactive, personalized beauty company. The U.S. FDA canonical 5 mg Actonel (risedronate sodium tablets) for the treatment and prevention of postmenopausal osteoporosis (PMO) and glucocorticoid-induced osteoporosis (GIO). Procter & Gamble, the inventor of Actonel, and Aventis Pharmaceuticals will market the drug collaboratively. 2001 New baring product introductions include... If you want to get a full essay, eclipse it on our website: OrderCustomPaper.com

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