scratch-A-Sketch Case StudyExecutive SummaryName : grave-A-Sketch by the Ohio artwork attach toIndustry : Toy ManufacturerPublic familyIncorporated : 1930StatisticsEmployees : 191Stock Exchanges : AmericanSales 38 .99 gazillion (2003NAIC : 339932 Game , Toy , and Children s Vehicle Manufacturing 332116 Metal Stamping 336399 All early(a) aim Vehicle Parts ManufacturingTicker Symbol : OARBrief BackgroundThe history of the far-famed Etch-A-Sketch began when a man by the charge of blindhur Granjean invented a magic wile screen in his garage which he called L Ecran Magique in the late 1950 s . Mr . Granjean took the liberty of taking his drawing of the toy to the orthogonal Toy Fair in Nuremburg , Germany in 1959 . When the Ohio Art Company first saw the toy they took no interest in it but by the second time , they reconsi dered to take a chance on the product .
Soon enough , the Etch A Sketch (R ) was introduced to the market as the radical remark for he L Ecran Magique . The bleak toy became the most general drawing toy in the industry . In the 1960 , Ohio Art used the media , particularly the television to launch the product . Overwhelmed by the consumer s incredible response , the company continued manufacturing Etch-A-Sketch until Christmas evening 1960 . The popularity of the new toy reached the West Coast where batch all all over California bought Etch A Sketch (R ) on Christmas eventide and had them for Christmas . Th e pro of the phenomenal toy has had minor ch! anges over the yearsThe good deal were so in to...If you want to get a plentiful essay, order it on our website:
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