'Strategic Marketing Paper Alaska Milk'

'SITUATION epitome\n\nA. SWOT/TOWS compend\n\na. SWOT analytic thinking\n\nSTRENGTHS:\n\nCompetitive diffusion work on\n groceryplace visibility\n juvenile technical innovations that leads to high(prenominal) operational efficiency.\n ingredient of the leading dairy farm company in Netherlands.\nPromotional strategies\n known(a) take out label in the pains\nWide guide of product lines\nstrategic Alliances\n\n\nOPPORTUNITIES:\n\nContinuous harvest-feast of Philippines population\n quick trade harvest-home\nEntry to the contrasted market.\n\n\n\nWEAKNESSES:\n\nAdvertisements are not eye espial\nBrand switchers\nDecisions do are change by modern events\nHigh dependance on merchandise raw materials increases photo against availability and charge fluctuations.\n\n\n\nTHREATS:\n\n change magnitude follow of raw materials\nIncreasing salute of utilities - crude, electricity, body of water etc..\nNew market entrants\nCompetitive R&D of separate stigmatises\n\n\n\ nb. TOWS ANALYSIS\n\n outside Opportunities\nExternal Threats\n upcountry Strengths\nAdapting new technological innovations buns be used to take up with the rapid market growth. Also, with the dogging growth of Philippines population, Alaska can use their matched distribution bear on to reach much than of their markets and engage more of their consumers to their promotional strategies. Lastly, the launching to the unconnected market can be made workable by the feature that Alaska is a well-known milk brand in the industry, in addition to its strategic alliances.\n\nThe increasing follow of raw materials and cost of utilities could be source by the example of new technological innovations that leads to a higher operational efficiency. market visibility and matched distribution process are the of import solution for the free-enterprise(a) R&D of other brands.\n\n indwelling Weaknesses\nAlaska can rectify their advertisements from getting ideas and insights from th eir foreign markets. Also, for Alaska to avoid existence affected by brand switchers, the sess should continue promoting the milk brand with their... '