Contributions of Modern Technology by David Ingram Essay Example for Free

Contributions of Modern Technology by David Ingram EssayModern technology has given slim businesses an unprecedented ability to communicate with their target markets, do a dramatic evolution in the way marketers craft advertising strategies. Unlike the shotgun-scatter technique of yesterdays concourse media outlets, new advertising channels created by cutting edge technology allow companies to target small groups and individuals with personalized advertising messages, while collecting feedback and measuring responses on the fly.Research ToolsModern technology greatly enhances advertisers ability to perform market research and testing when developing ads. Extensive collections of consumer data hind end be obtained online, and the results of feedback and opinions can be analyzed instantly with computers. Virtual focus groups can bring together population on opposite sides of the world to view and provide feedback on advertisements, and opinion leaders can be engaged via onlin e surveys that expose the viewer to a proposed ad while soliciting feedback. Development tools for internet advertisements has have change dramatically over the past 20 years. While the static, logo-driven banner ads of the 1990s were sound themselves, todays ads feature video, invigoration and even viewer interactivity.Development ToolsModern technology allows advertisers to create more(prenominal) effective and impressive ads for television, print, wireless and the Web. Modern video editing equipment can be used to create ads with a wow constituentsome amour that catches viewers attention and keeps them glued to the screen. Enhancements in computer animation allow advertisers to create lifelike settings, characters and feat that could never be achieved only 40 years ago. Special effects also allows ads to fully supplement the marketing appeal of popular movies and television shows, making the obvious product appeal the only thing that differentiates the ad from the movie or show. With a range of powerful tools at their disposal, advertisers can create visual messages that appeal more personally to specific consumer groups.Social NetworksSocial networks are proving to be an invaluable choice for small businesses and bootstrap marketers. Social networks, besides allowing advertisers to engage consumers in research and testing, they also come toer a powerful and free distribution system. Distributing interesting, memorable ads via a social network can set off a chain reaction in which individual viewers spread the advertising message in a personal way, to millions of viewers, at no cost to the advertiser. meshing AdvertisingThe Internet has wrought carnage on the effectiveness of traditional advertising outlets while simultaneously creating interesting new avenues for marketers to reach consumers. Internet banner ads can be strategically placed on websites that target specific consumer groups much more effectively than mass media. Television-style ad s can be placed on Internet videos, such as news clips. Free web-based games can be developed to provide an interactive experience while exposing players to advertising messages. Ads, feature with promotions, can be sent to individuals via email campaigns.EndorsementsPaid endorsements of sports celebrities and events have become exponentially more effective due to the reach of radio, television and the Internet. Endorsements that traditionally exposed several hundred spectators to an advertising message can reach millions through national broadcasts and Internet exposure.