Market Planning and Control Essay Example | Topics and Well Written Essays - 1750 words

Market Planning and overtop - Essay ExampleIn addition, marketers need to know any other reading that would persuade customers such(prenominal) as health claims, celebrity and expert information. In selling food yields like sandwiches and soft drinks, the marketing scheme has a direct connection with the buying and eating habits. An example is near what the scientists say about eating high fibre foods and reducing cancer risk or eating foods with saturated fats and centre of attention problems.Developing the format of a marketing plan is the first step in making a marketing strategy. The plan should include the objective and problem mission situation Analysis the aims of the marketing strategy strategic and tactical procedures the budget and means of analysing performance and contingencies (Aitken 2004).The first step is to describe the challenge i.e. product to be marketed in this case, the products argon sandwiches, cold and hot drinks. Situation analyses include several as pects, competitor analysis, rig out analysis, company analysis and customer analysis. The food industry in London is usually really effective focussing on the customer requirements in terms of culture, taste and other aspects like scientific information about foods and eating habits. ... All these are obtained through market analysis of market share and position. As London develops even more, diversity and consciousness on food is also increasing, the city has some restaurants with many educated and middle class people adopting healthy eating (Aitken 2004). On the other hand, the poor are getting worse. Market Analysis Market analysis is truly complex undertaking especially in the current society where people are more educated, health conscious and open minded. It is therefore very central to study all aspects that lead to purchase of food ranging from nutrition information buyer behaviour, footing and event psychological aspects. The best place to find information is from the companys SWOT analysis where market variance can be determined by the way the buyer use the products, their requirements, pricing, and how to access them(Aitken 2004). In business it usually very hard to come up with a distinct marketing strategy nonetheless the best strategy should involve the use of a Marketing mix that addresses the 4 Ps i.e. Price, Place, Product and Promotion. qualification decision about the product should bear in mind the advantages and method of control. Quality is most important feature of any product and should not be compromised upon other aspects would include branding, and packaging. Pricing is also a factor and when making the price tags, it may have to include discounts or offers to attract more customers. prodigal foods in London market have a variety of speech communication form hence scattering is not so difficult however sandwich and soft drinks business can opt for delivery services and takeaway services. (Aitken 2004) Nutritional informat ion, culture and other scientific data play a very critical